BAT Logic is Hudson Boat Works' Sports Engineering Partner.  

Now working together for over 18 months, this unique relationship puts Hudson Boat Works at the cutting edge of biomechanical research to improve boat speed by applying an understanding of the human body to design and engineering decisions.

BAT Logic is a sports engineering company with roots in Australia now enjoying a global reach through its consulting and product development work with leading sports teams and organ

isations in Olympic and professional arenas.  BAT Logic's approach is deceptively simple: think and design from human form and function - ensuring equipment fits athletes, not the other way around.
 
The name BAT itself is an acronym inspired by the Latin for “superior understanding of the body”. It's how BAT logic applies this understanding to problems which sets them apart and which is the fundamental basis of their innovations and advice.
 
BAT Logic's values are based on excellence in people, a focus on performance and being excited about possibility. These give BAT Logic a fun, creative culture, imagination in their products and advice and the ability to to keep pushing the boundaries of what optimal performance could be.